Diversi sono gli strumenti sviluppati per facilitare il processo decisionale strategico in base agli investimenti tecnologici. Tipici sono gli strumenti
There are several tools developed to facilitate strategic decision-making based on technological investments. Typical are the tools that classify technologies in terms of open availability and ease with which they can be protected and used as a strategic advantage.
Arthur D. Little’s ADL Matrix 1 is a portfolio 2
management method that evaluates the industry and assesses the strengths of a business according to its size.
Sector measurement is an identification of the sector life cycle.
The measure of business strength is a categorization of the company’s technological knowledge into one of five competitive positions: dominant, strong, favorable, plausible, weak. This leads to a table broken down into five competitive positions across four life cycle stages.
Positioning in the table identifies a general strategy.The ADL matrix shown in Figure 1 groups technological knowledge into four key groups: basic, key, to stimulate and emerging.
A model of this type can be perfected by adding matrix information on the various markets and their growth or decline rate. A new rapidly growing market may require huge investments in technology to take advantage of the opportunities created, while a mature or declining market may be better served by a strategy that uses basic technology to help maintain a low cost position.
Portfolio Portfolio management of the ADL matrix
In the ADL Matrix method, to define the strategy one must identify discrete businesses by identifying commonalities between the products and the business lines. This using the following criteria as a reference guide:
The assessment of the phase of the life cycle of the sector
The assessment of the life cycle phase of the sector of each company is based on:
The evaluation of the competitive position
The competitive position of a company is based on an evaluation of the following criteria:
Certainly some limitations of the ADL Matrix are:
Despite this, the ADL Matrix facilitates the strategic decision-making process with reference to technological investments and constitutes a useful method of portfolio management.
1 Arthur D. Little’s ADL Matrix is a management consulting firm specializing in strategy and operations management that has been offering professional services to businesses since 1886. Arthur D. Little was the first company to offer technological research services on order.
2 That is, of product portfolio.